Please see Part 1, Part 2, Part 3, Part 4 and Part 5 for what’s been documented thus far.
It is these partisan “reviews” that interfere with the end-user’s EPG experience. When searching for something to watch, viewers do not wish to be inundated with the opinions of a nameless, faceless writer.
Instead, a neutral summary is useful in providing information about program content.
Below, see examples from metadata companies that show editorializing within film synopses.
The Rules of Attraction
Are xfinity movie descriptions always this funny? pic.twitter.com/nA55YBswqz— Green Marine (@greenmarine) January 25, 2016
The Astronaut’s Wife
A woman grows suspicious of her astronaut husband, who acts
strangely after a space mission. The
film suffers from a slow pace and stiff dialogue.
I was going to watch this movie, but changed my mind when I finish reading the summary. pic.twitter.com/PWa6W8AuFF
— Jeremy Sample (@jsample1991) September 8, 2015
Crazy/Beautiful
A rich teen (Kirsten Dunst) falls for a poor student. Dunst shows range; the script is ordinary.
A rich teen (Kirsten Dunst) falls for a poor student. Dunst shows range; the script is ordinary.
Absolutely love when charter puts its opinions in movie descriptions pic.twitter.com/QyTTtI7lnl
— Katy (@K8Polucha) November 23, 2015
The Hammer
Adam Carolla proves
as adept at throwing punches as he is delivering punchlines in this charming “Rocky-esque” romantic
comedy.
@adamcarolla @AdamCarollaShow The Charter description seems a little more accurate. And the stars are out of 4. pic.twitter.com/PmwSkkd3VA
— Scott Willmann (@KnightRaven1) October 20, 2015
Proof of Life
A ruthless mercenary (Russell Crowe) tries to rescue a
kidnapped engineer, and ends up falling for the man’s wife (Meg Ryan). The action sequences sizzle, but the
romance is underdeveloped.
I love how Comcast Xfinity gives critical commentary in the description of programming. pic.twitter.com/bB7TIkgva2
— Adey•Yemi | Adeyemi (@Adeyemi10037) January 4, 2016
Broadway Melody of 1940
Entertaining
backstage romance. Superb dancing by
Fred Astaire, Eleanor Powell, George Murphy; lavish production numbers;
Cole Porter songs.
to whomever is writing the descriptions of these movies for Comcast: keep your opinions to yourself. pic.twitter.com/1umdDAHfGG
— Cracked Craig (@CrackedCraig) December 21, 2015
Here, check out two final examples that demonstrate the “right
way” and the “wrong way” for movie descriptions.
National Treasure
Right:
A modern-day treasure hunter follows clues on historic,
American documents and landmarks as he races to find a treasure left behind by
the Founding Fathers.
Wrong:
Pulse-pounding action
and a topflight cast drive this exciting adventure from producer Jerry
Bruckheimer.
one of my favorite ways to pass time is reading TV guide summaries pic.twitter.com/WznEEQ1qWR— ur lil jay bean (@jayandy_) January 5, 2016
Elf
Right:
A man raised by elves at the North Pole is sent to New York
to find his father, who is on Santa’s naughty list for being heartless.
Wrong:
Will Ferrell is
utterly charming in this amiable holiday fantasy. He plays Buddy, an
overgrown and inept human who was raised by Santa’s helpers.
The greatest trick The Devil ever pulled was founding @comcast so he could one day give Elf only three stars. pic.twitter.com/zllLGH6jPp
— Jay Knowles (@thejayknowles) December 5, 2015
It’s abundantly clear that there’s a correct and incorrect
methodology when it comes to writing a film or movie summary for an EPG. Make
sure your metadata provider isn’t providing unwanted opinions.
Follow @FYITV
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