In October, we brought attention to an outbreak of editorializing within the electronic program guide (EPG), and that despite the fact that some entertainment metadata suppliers publicly claim to offer a “neutral perspective” in their program summaries, the evidence overwhelmingly proves they’re totally failing in this regard.
FYI Television firmly believes that an unbiased description for a film or television show is the best format, which generally seems to be the same line of thought as the TV viewers who browse these synopses every day, looking for something fun or informative to watch.
In part two of this article series, we review further instances of completely ridiculous and off-color opinions which are appearing in EPGs around the U.S. While reading, consider whether this partisan content is what you would want to present to customers of a cable or telecom service, or even connected device app users.
Texas Chainsaw Massacre
Gory, pointless reinterpretation of Tobe Hooper’s 1974 horror classic about teens who encounters a family of psychopaths in a remote part of the Lone Star State.
I don't like when my tv guide decides to tell me its opinion. Just a synopsis, please. Thanks #horror #Halloween pic.twitter.com/cYWM8vRyOU
— Amanda Tullos (@LivnDeadGrl87) October 31, 2014
Scientists travel to Earth's core to correct a problem that jeopardizes the planet's existence. Good special effects, clichéd and unintentionally funny script.
Love how snarky the @RogersBuzz #NextBox Guide is. I wonder where they're pulling these descriptions from. #RogersSI pic.twitter.com/HmuRc4PuiP
— Dan Levy (@TheDanLevy) July 7, 2014
Cradle 2 The Grave
Slick but pointless thriller about a Taiwanese special agent who teams up with a Los Angeles jewel thief (DMX) after the latter’s daughter is kidnapped.
LoadingLmao. Whoever wrote this description hates their job. It's on BET Comcast guide right now.
Ace Ventura: Pet Detective
Jim Carrey milks laughs from a one-joke premise in this star-making vehicle about a sleuth searching for a football team’s missing mascot --- a 500-lb. dolphin.
Didn't realize Comcast TV guide takes shots at movies in their info descriptions pic.twitter.com/oPifIU4NK2
— Rohun Rangnekar (@rohunr) August 24, 2013
One Hour Photo
An introverted photo-lab employee (Robin Williams) becomes obsessed with a family of regular customers. Intense performance by Williams; other characters lack depth.
Never seen a more accurate movie description #rogers #honesttvguide #RobinWilliamsWillLiveOnForever pic.twitter.com/VcFHMPHbJd
— Colette Marie (@TO_Colette) August 23, 2014
A mermaid (Sara Paxton) agrees to grant a wish to two Florida teens (Joanna “JoJo Levesque, Emma Roberts) if they help her romance a lifeguard. Unimaginative fantasy that doesn’t make much of a splash.
Not that I would watch it anyway but thanks for the confirmation TV guide description person! *see last line pic.twitter.com/0Ji9fg2lEi
— Naila Ramdewar (@NailaRamdewar) March 30, 2014
Blue CrushIn Hawaii, a former pro surfer (Kate Bosworth) who's trying to get back into competition falls for an NFL quarterback. Good action sequences, but film sinks with the romantic subplot.
I didn't realize descriptions included reviews. Reminds me of #GilmoreGirls movie in the square #BlueCrush pic.twitter.com/NgA4xXQF0t
— N S (@mariospeach) July 20, 2013
HulkAn ambitious, pretentious and long adaptation of the Marvel comic about a genetically mutated scientist (Eric Bana) whose massive green alter ego is targeted by the military.
"An ambitious, pretentious and long version of the comic about a scientist's alter ego."-- My cable's guide description of 2003's Hulk, lol.
— Michelle Merino (@shell_mai_belle) February 28, 2013
The Whole Ten YardsWhen his wife is kidnapped, a jittery dentist (Matthew Perry) seeks help from a hit man (Bruce Willis) Unfunny sequel to “The Whole Nine Yards.”
@rogershelps seriously who writes these garbage descriptions? Get it together Rogers. #lame #unprofessional pic.twitter.com/GKdZVUxMVq
— Kristina Formosi (@Foamsy) July 12, 2013
As you can tell, these opinionated descriptions are pretty much out of control and unreasonable.
Interested in television and film entertainment metadata that is not only nonpartisan, but is also informative, accurate and doesn’t disrespect the people behind the programming? Click below to learn more.
Author: Brian CameronFollow @FYITV