Excise the EPG Editorializing

12/09/2014 FYI Television 0 comments

In October, we brought attention to an outbreak of editorializing within the electronic program guide (EPG), and that despite the fact that some entertainment metadata suppliers publicly claim to offer a “neutral perspective” in their program summaries, the evidence overwhelmingly proves they’re totally failing in this regard.

FYI Television firmly believes that an unbiased description for a film or television show is the best format, which generally seems to be the same line of thought as the TV viewers who browse these synopses every day, looking for something fun or informative to watch.

In part two of this article series, we review further instances of completely ridiculous and off-color opinions which are appearing in EPGs around the U.S. While reading, consider whether this partisan content is what you would want to present to customers of a cable or telecom service, or even connected device app users.

Texas Chainsaw Massacre

Gory, pointless reinterpretation of Tobe Hooper’s 1974 horror classic about teens who encounters a family of psychopaths in a remote part of the Lone Star State.



The Core

Scientists travel to Earth's core to correct a problem that jeopardizes the planet's existence. Good special effects, clichéd and unintentionally funny script.



Cradle 2 The Grave

Slick but pointless thriller about a Taiwanese special agent who teams up with a Los Angeles jewel thief (DMX) after the latter’s daughter is kidnapped.

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Lmao. Whoever wrote this description hates their job. It's on BET Comcast guide right now.


Ace Ventura: Pet Detective

Jim Carrey milks laughs from a one-joke premise in this star-making vehicle about a sleuth searching for a football team’s missing mascot --- a 500-lb. dolphin.



One Hour Photo

An introverted photo-lab employee (Robin Williams) becomes obsessed with a family of regular customers. Intense performance by Williams; other characters lack depth.



Aquamarine

A mermaid (Sara Paxton) agrees to grant a wish to two Florida teens (Joanna “JoJo Levesque, Emma Roberts) if they help her romance a lifeguard. Unimaginative fantasy that doesn’t make much of a splash.



Blue Crush

In Hawaii, a former pro surfer (Kate Bosworth) who's trying to get back into competition falls for an NFL quarterback. Good action sequences, but film sinks with the romantic subplot.



Hulk

An ambitious, pretentious and long adaptation of the Marvel comic about a genetically mutated scientist (Eric Bana) whose massive green alter ego is targeted by the military.



The Whole Ten Yards

When his wife is kidnapped, a jittery dentist (Matthew Perry) seeks help from a hit man (Bruce Willis) Unfunny sequel to “The Whole Nine Yards.”

As you can tell, these opinionated descriptions are pretty much out of control and unreasonable.

Interested in television and film entertainment metadata that is not only nonpartisan, but is also informative, accurate and doesn’t disrespect the people behind the programming? Click below to learn more.


Author: Brian Cameron

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admin had written 8 articles for Inspiration Blog

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