This is part four in an ongoing series exposing incredible bias
in the electronic program guide (EPG) metadata of some data suppliers.
See here for Part 1, Part 2 and Part 3.
See here for Part 1, Part 2 and Part 3.
A central purpose of an on-screen guide is to provide a fair and
neutral summary of television programming – whether it’s a movie or TV show, it
deserves an informative synopsis free of the opinion of the person or persons
writing it.
Unfortunately, the TV descriptions from one entertainment metadata vendor often seem to include editorializing – and not in a good way. Seen here, as in the previous installments, viewers are provided with negative and absurd reviews of movies in their EPG.
Unfortunately, the TV descriptions from one entertainment metadata vendor often seem to include editorializing – and not in a good way. Seen here, as in the previous installments, viewers are provided with negative and absurd reviews of movies in their EPG.
The Lake House
Convoluted romantic
fantasy about a lonely doctor (Sandra Bullock) and an architect (Keanu
Reeves) who somehow exchange love letters even though they are living two years
apart from each other.
The movie summaries on Xfinity. Whoever writes these. Genius pic.twitter.com/UlUaKDNzJS
— Gingie_cake (@riotred100) August 31, 2015
Ghost Ship
A salvage-boat crew finds a luxury liner missing since 1962,
and it appears to be haunted. Good
special effects, confusing cliché-ridden story.
shots fired by whoever writes movie descriptions for Charter pic.twitter.com/Byz3e8g7qW
— Ayla (@cyberbunny) October 24, 2014
Trouble with the Curve
This inspirational drama
follows Gus Lobel…
Once again with Comcast program descriptions/ratings discrepancies. "Inspirational" and also "1 Star". It wasn't bad. pic.twitter.com/9PN64FJjoq
— Benjamin (@StormerBenjamin) August 11, 2014
Material Girls
Spoiled heiresses suddently lose everything and have to fight to reclaim their inheritances in this hilarious comedy.
.@ShawInfo I take issue with this description. "Hilarious," Shaw? pic.twitter.com/PyMvaJnlZT
— Luc Tremblay (@Luc451) March 4, 2014
Elektra
A few good moments in an otherwise bland “Daredevil” follow-up.
Dear @SyfyTV, it looks like @TVGuide is getting catty with your movie choices... pic.twitter.com/xK3wJ5px9a
— Hector Contreras (@ClassicHexagon) January 4, 2015
The Princess Diaries 2: Royal Engagement
Princess Mia (Anne Hathaway) settles in Genovia, where her grandmother (Julie Andrews) urges her to marry a prince. Lacks the charm of the first movie.
Tell us how you really feel about The Princess Diaries @comcast pic.twitter.com/yBOnAuobJZ
— NoMinivanMom (@NoMinivanMom) February 3, 2015
Constantine
A man guides a cop through a world of demons and angels. Stylized but muddled.
Time for another edition of TV descriptions keeping it real. Your synopsis for "Constantine." pic.twitter.com/54DB4P0NE4
— Peter Krowiak (@peterkrowiak) April 11, 2015
The Great Gatsby
Lavish but shallow adaptation of F. Scott Fitzgerald’s Jazz Age classic.
F. Scott Firzgerald is "lavish but shallow" according to someone writing movie descriptions for cable tv. #irony pic.twitter.com/AKen1cf4
— Marvin Beatty (@marvinbeatty) January 16, 2012
The Family Man
A coldhearted, unmarried businessman (Nicolas Cage) is magically transformed into a suburban working stiff with a wife and kids. Charming performances but schmaltzy.
The above opinionated
synopses are entirely unnecessary and at times ridiculous. If an audience
member were to scroll through your on-screen guide or browse your Over-the-Top
(OTT) application and these disrespectful thoughts appeared, would you consider
this to be representative of your brand or business?
Author: Brian Cameron
Image via Shutterstock.
Author: Brian Cameron
Image via Shutterstock.
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