Please see Part 1, Part 2, Part 3 and Part 4.
Viewers should receive effectively communicative synopses of their favorite TV shows and movies that are free from the bias of an anonymous, unknown writer who may be inserting his or her opinions on the programming – opinions that may not be in line with the person watching.
Instead, some metadata suppliers are keen to influence viewers with editorialized summaries that are routinely rude and ridiculous.
Let’s review the evidence.
Heaven’s Gate
Michael Cimino’s overbudgeted, overlong epic about the cattle wars in 1890s Johnson County, Wyo.
I think whoever wrote this synopsis of #heavensgate for #comcast REALLY hated this movie. pic.twitter.com/McZZ4W0PlS
— Rethn1k (@reth1nk) October 2, 2013
Armageddon
Predictable
adventure about a massive asteroid on a collision course with Earth, and the
experts trying to avert the disaster.
@XFINITY Pretty snarky description of Armageddon! pic.twitter.com/wbUtaSqlWZ
— Dan Renk (@NerdWithKid) November 3, 2015
Jersey Girl
A widowed ex-publicist (Ben Affleck) devotes his life to his young daughter (Raquel Castro) in this schmaltzy, surprisingly benign comedy-drama from writer-director Kevin Smith.
@ThatKevinSmith Schmaltzy and benign in the same movie summary. Was that really necessary? pic.twitter.com/QOGv99dYw1
— Chris Monti (@ChrisMonti) February 10, 2015
National Treasure: Book of Secrets
Nicholas cage returns in this formulaic sequel about a race to find an ancient city of gold.
Time for another edition of TV descriptions keeping it real: pic.twitter.com/hvCLn3xtVn
— Peter Krowiak (@peterkrowiak) April 1, 2015
The Astronaut’s Wife
A woman grows suspicious of her astronaut husband, who acts
strangely after a space mission. The
film suffers from a slow pace and stiff dialogue.
Since when does Comcast give opinions in its movie descriptions? pic.twitter.com/yVuQv9blUZ
— Co O'Neill (@oneillwriter) March 14, 2015
Brown Sugar
Thoughtful but rather
bland romantic comedy about a hip-hop producer (Taye Diggs) and a music
journalist (Sanaa Lathan) who find their long-time friendship evolving into
romance. Mos Def and Queen Latifah
costar in roles that deserved more screen time.
I see it do you? Bias in content descriptions @comcast "thoughtful but rather bland" #dobetter #supportblackmovies pic.twitter.com/QaUfYJBsRZ
— cheriamore (@notreadytotweet) July 21, 2015
Panther
Mario Van Peebles’ compelling
but jumbled history lesson on the Black Panthers, who rose to prominence in
the ‘60s.
Since Panther is back on. Lemme just take a shot of @comcast's critique-description, lol. @KadeemHardison pic.twitter.com/rvMRoRbiYu
— Kaydee (@_QUEENja) September 11, 2014
The Legend of Bagger Vance
A mysterious caddy (Will Smith) helps a once-promising
golfer (Matt Damon) regain his magic touch. Director Robert Redford’s fable has lovely visuals but a clichéd script.
Cliched? Cliched?? CLICHED?? If @comcast is bunk for anything, it's this monstrosity of a "summary" pic.twitter.com/ZBmztXdiqI
— Tyler (@TNelly32) November 12, 2015
It’s abundantly clear that the thoughts of a nameless,
faceless writer in regards to the quality of cinematic content are unnecessary
and unwanted by viewers.
Ensure that the metadata used in your on-screen guides, streaming apps and websites has a neutral perspective.
Ensure that the metadata used in your on-screen guides, streaming apps and websites has a neutral perspective.
Author: Brian Cameron
Image via Shutterstock.
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