In October, we brought attention to an outbreak of editorializing within the electronic program
guide (EPG), and that despite the fact that some entertainment metadata
suppliers publicly claim to offer a “neutral perspective” in their program
summaries, the evidence overwhelmingly proves they’re totally failing in this
regard.
FYI Television firmly believes that an unbiased description for a film or
television show is the best format, which generally seems to be the same line
of thought as the TV viewers who browse these synopses every day, looking for
something fun or informative to watch.
In part two of this article series, we review further instances of completely
ridiculous and off-color opinions which are appearing in EPGs around the U.S. While reading, consider whether this partisan content is what you would want to
present to customers of a cable or telecom service, or even connected device app users.
Texas Chainsaw
Massacre
Gory, pointless reinterpretation of
Tobe Hooper’s 1974 horror classic about teens who encounters a family of
psychopaths in a remote part of the Lone Star State.
The Core
Scientists travel to Earth's core to correct a problem that
jeopardizes the planet's existence. Good
special effects, clichéd and unintentionally funny script.
Cradle 2 The Grave
Slick but pointless
thriller about a Taiwanese special agent who teams up with a Los Angeles
jewel thief (DMX) after the latter’s daughter is kidnapped.
Lmao. Whoever wrote this description hates their job. It's on BET Comcast guide right now.
Ace Ventura: Pet Detective
Jim Carrey milks
laughs from a one-joke premise in this star-making vehicle about a sleuth
searching for a football team’s missing mascot --- a 500-lb. dolphin.
One Hour Photo
An introverted photo-lab employee (Robin Williams) becomes
obsessed with a family of regular customers. Intense performance by Williams; other characters lack depth.
Aquamarine
A mermaid (Sara Paxton) agrees to grant a wish to two Florida teens (Joanna “JoJo Levesque, Emma Roberts) if they help her romance a lifeguard. Unimaginative fantasy that doesn’t make much of a splash.
Blue Crush
In Hawaii, a former pro surfer (Kate Bosworth) who's trying to get back into
competition falls for an NFL quarterback. Good
action sequences, but film sinks with the romantic subplot.
Hulk
An ambitious, pretentious and long
adaptation of the Marvel comic about a genetically mutated scientist (Eric
Bana) whose massive green alter ego is targeted by the military.
The Whole Ten Yards
When his wife is kidnapped, a jittery dentist (Matthew Perry) seeks help from a
hit man (Bruce Willis) Unfunny
sequel to “The Whole Nine Yards.”
As you can tell, these opinionated descriptions are pretty much out of control and unreasonable.
Interested in television and film entertainment metadata
that is not only nonpartisan, but is also informative, accurate and doesn’t
disrespect the people behind the programming? Click below to learn more.
Author: Brian Cameron
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