Study Reveals Popularity of OTT Live Sports


A new video monetization report from advertising service FreeWheel has shown that sports is the most-viewed live over-the-top programming. For Q3 2014, there has been a 214 percent increase year-over-year in live video ad viewers, with 82 percent of those views occurring specifically in regards to sports content. The next closest category was news, which only accounted for a mere 11 percent of views.

Colin Dixon over at nScreenMedia observes that the “30% growth in ad views online is being driven … by sports streaming.”

With such an intense demand for live sporting events, it is integral that the information and metadata provided to supplement this sort of content, whether viewed on the television itself or a second-screen, is not only accurate, but also effectively describes the athletics.

Previously, we covered how some television metadata suppliers are failing to list college and NFL football teams properly in electronic program guides. They’re also incorrectly writing about sporting events like these.

For example, this metadata provider seems to believe that “Johnny Football” Manziel, who was drafted to the Cleveland Browns in May, is still in fact playing for Texas A&M.

And this metadata provider is under the impression that the father of Notre Dame quarterback Gunner Kiel, Kip Kiel, also played football for the same school – he didn’t. Kip played for Butler University.

In this instance, Temple University linebacker Tyler Matakevich was described as a senior this year. A simple look at the Owl Sports website shows that he’s actually a junior.

Here, Mississippi State Bulldogs quarterback Dak Prescott is erroneously mentioned as “Zak.”

Perhaps one of the most egregious live sporting event errors – listing a completely wrong team. Sort of like what this metadata supplier did during the 2014 World Series, when it stated that the Detroit Tigers were playing the San Francisco Giants instead of the Kansas City Royals. Maybe they’re trapped in 2012?

When it comes to sports metadata for live OTT and television events, FYI Television’s talented editors professionally craft and maintain highly accurate and flexible information. Ensure that your clients and customers are properly informed by getting in touch today.

Author: Brian Cameron

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