Viacom CEO Phillippe Dauman was a big draw, and his remarks
emphasized the importance of TV Everywhere, measurement and second-screens.
“You have to deliver ‘TV everywhere,’ you can’t just say you
have ‘TV everywhere,'” Dauman said,
adding that
“There is no question young
audiences want to watch content on all devices they use, particularly on mobile
devices … we want to be there, and we also want our partners to be there too.”
He also went on to emphasize that the company would be
debuting new programming and services via mobile in 2015, stating "We have
a lot of real estate that we can build beautiful new homes on."
Viacom wants to collaborate with companies to improve monetization of content viewed across devices, Philippe Dauman says. #ubsconference
— Jeanine Poggi (@jpoggi) December 8, 2014
Chief research officer at CBS, David Poltrack, discussed
over-the-top services.
“The growth of streaming is seen at this point to be the major disruptive force in the media landscape today,” he told the attendees.
Although, he did take the time to knock Netflix, as he noted that they haven’t released a successful show in a while.
“It’s been more than one year since Netflix introduced a
true, new hit program,” Poltrack observed. “That batting average is below the
batting average of the pay cable network, as well as the broadcast networks.
Netflix is a player in the original content business, but they do not appear to
have found any magic formula for success in that business.”
CBS research boss Dave Poltrack showing why the network should keep selling shows to Netflix. #ubsconference
— Claire Atkinson (@claireatki) December 8, 2014
21st Century Fox co-COO James Murdoch also had a few words
to say on the digital space.
“If it makes sense for the business to broadcast over wires
via the Internet or cable or whatever then we’ll do it,” he said.
Murdoch described
OTT service Hulu as “an exciting business that becomes more exciting.”
James Murdoch: "The real killer app in digital, actually, is TV." #UBSConference
— Emily Steel (@emilysteel) December 9, 2014
Other presenters included Netflix Chief Content Officer Ted
Sarandos and Houghton Mifflin Harcourt CEO Linda Zecher and CFO Eric Shuman, who shared further thoughts on digital television.
Netflix's Ted Sarandos: "If you want to fix the economics of ad supported television, you have to fix the product."
— Emily Steel (@emilysteel) December 8, 2014
Digital content is smarter and more valuable-Linda Zecher Eric Shuman present at #UBSConference @HMHCo @biancaolson pic.twitter.com/6xnwwZP5qz
— Rima Hyder (@HrhRima) December 9, 2014
Author: Brian Cameron
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