Avoid TV Platform Mediocrity with Current Media Content

Confused TV Viewer
When it comes to a television, app, or over-the-top (OTT) platform, viewers deserve to have pertinent imagery displayed that is reflective of the ongoing iteration of a show’s cast and season.

In too many cases, metadata vendors fail to keep up-to-date with the ebbs and flows of the seasonal changes that can occur with programming.

When these companies offshore their data aggregation and often find themselves mired in litigation, standards seemingly slide when it comes to the core product.

It’s obvious that keeping audiences informed is not their key strength, just check out the examples below.

Here, an icon of comicbook hero Dick Tracy is confused for former vice president Dick Cheney.

In a total blunder in regards to sports knowledge, Real Madrid soccer player Gareth Bale is incorrectly depicted with the Premier League – he’s in the UEFA Champions League.

This metadata firm has associated Formula E electric-powered auto racing with the wrong artwork (bicycling?), as well as the similarly wrong genres, which can cause content discovery to unravel.

“Australia’s Got Talent” judges Kyle Sandilands, Dannii Minogue and Brian McFadden all departed the show in 2012, but four years later, this metadata supplier still uses their promotional photo.

Kelly Osbourne, Ian "Dicko" Dickson, Sophie Monk and Eddie Perfect are the judges as of 2016.

A photo posted by Lui Zacher (@luifromtheradio) on

CBS’ “The Good Wife” has been airing since 2009; actor Josh Charles left in 2014, yet the artwork from this metadata business still includes him.

This is what a proper listing should look like:

The Good Wife

Bob Beckel was fired from Fox News in June 2015. Not only is he no longer on the “The Five,” he’s also no longer a contributor to the network. Again, a metadata firm uses highly outdated imagery.

Here’s a correct listing for “The Five,” with the right participants:

The Five

If you’re looking for TV show artwork and celebrity imagery that’s representative of what’s actually airing on TV, choose a metadata provider that has it right and pays attention to programming updates.

Author: Brian Cameron

Image via Shutterstock.


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