How NOT to Engage Viewers with TV Artwork


In today’s second screen world, audiences require correct rich media image content to amplify their television entertainment experience. When improper media is associated with shows, program episodes and movies, it completely confuses the user, and detracts from the viewer’s experience. Keeping up-to-date image content for programs, including current seasons is imperative today, and it's a process in which FYI Television, Inc. regularly participates.

Why is this necessary? Because when people are presented with details about a TV show, especially in the form of an app, it helps them choose whether or not to watch it and it also adds a rather pleasing visual aesthetic. A truly informed decision is unable to be made when the metadata doesn’t line up or hasn’t been assigned well. 

For example, the totally wrong thing to do would be using an image for season one of a show, when it’s currently on season 13. After that length of time, most people have generally changed their appearance and aged, and cast changes have occurred.

Take American Idol for instance. A show, which for its first season in 2002, featured a frost-tipped Ryan Seacrest and the long-forgotten Brian Dunkleman (who?) as co-hosts. Dunkleman quit after that first season, approximately 12 years ago.

Employing an image of those two to illustrate the current iteration of the show, which features Seacrest along with judges Harry Connick, Jr., Keith Urban and Jennifer Lopez, would be hilariously amiss.

Sort of like this.

This is what the present 2014 cast actually looks like:
American Idol Season 13 hosts

Real content value cannot be provided unless accurate, timely artwork and photos are involved. Similarly, the same logic applies to the usage of appropriate sports iconography. Something like the WWE Smackdown logo, or an image of commentator Booker T. Huffman, pictured below, makes sense for an episode of the show.
WWE Smackdown

Booker T. Huffman

What doesn’t make sense? The utilization of a generic, unimaginative “wrestling” image for the same purpose.

FYI Television cultivates an incredibly thorough database of episode-specific images and stills, program and station logos, showcards, and more. Ensure that valid artwork and metadata content is available for viewers, and avoid being mocked mercilessly on social media for being anachronistic.

Especially when images include actors that have since moved on, like this “General Hospital” illustration that in 2014 features actor Steve Burton, who hasn’t been on the show in more than two years and now works on a competing network.

Or an image for “The Bold and the Beautiful” that harkens back to when Lou Bega’s “Mambo No. 5” topped the music charts. This cast composite image is from 1999’s Season 13. The show is currently airing season 27. Embarrassing.

When the right artwork is needed for your apps or EPGs, trust the experts to successfully complete the job.

Author: Brian Cameron

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