In a recent interview with the Wall Street Journal, ESPN president John Skipper described sports television as “the most successful business model in the history of media.”
Today, Facebook announced a digital live sports "stadium" to engage fans.
Earlier this week, a streamingmedia.com editorial, “For the Win! Live Sports Are Driving Streaming Video Innovation,” covered how sports content is playing a part in OTT.
“The desire to
keep sports relevant to the younger audience and connect with mobile media
consumption habits is driving innovation online,” writes Adrian Pennington.
With all of this
in mind, a business that’s serving a sports audience should not utilize
metadata that performs the opposite of stimulation. Metadata that diminishes
content, as seen in the following examples, should be avoided.
Here, Los Angeles Clippers basketball player Blake Griffin
is confused for Brian Griffin, the dog from popular animated series “Family Guy.”
Almost, DirecTV. Almost. pic.twitter.com/l8irErzVnq
— Matt Clapp (@Matt2Clapp) December 11, 2015
This metadata vendor mistakenly inserted the Duke logo
instead of North Carolina’s. Duke is North Carolina’s arch rival.
UNC fans must love this when searching the Comcast guide for the #ACCChampionship game tonight. pic.twitter.com/JAR75H8IWe
— Chipper Kelly (@chipperkelly) December 6, 2015
And in another Duke-related error (is this a trend?), this
metadata supplier got the team’s opponent wrong. It should be Michigan St., not
Michigan.
Hey @DIRECTV: get your program guide right. Channel 245. pic.twitter.com/bqjD0EZhAd
— David DeCoste (@ddecoste) April 4, 2015
In June 2014, the Charlotte Bobcats became
the Charlotte Hornets, but more than a year and a half later this metadata
company didn’t seem to get the message. Are these sports experts?
— BT at SportsCLT (@sportsclt) November 25, 2015
Marc Trestman coached the Chicago Bears from 2013-2014, yet
for the 2015 season, this metadata business still believes he’s in the Windy
City, when he’s actually in Baltimore.
Really, @dish? THIS is todays Bears Blitz description? @MattAbbatacola, got a suggestion for a new provider? #DrDeath pic.twitter.com/QHX2r6pJ7P
— Hahn Solo (@TrevorWHahn) September 17, 2015
According to this metadata provider, it’s circa 2009-2013,
because that’s when Jim Schwartz last coached the Detroit Lions. The current
head coach is Jim Caldwell.
Up-to-date, accurate sports metadata keeps viewers and fans
informed. Trust a supplier that actually watches the games.
Follow @FYITV
Post a Comment