2015's Mipcom Reinforces TV Content, Regardless of Originator

Cannes, France was subjected to flash flooding earlier this week, but the inclement weather was not enough to prevent Mipcom from occurring Oct. 5 – 8 at the Palais des Festivals.

A record 13,700 delegates and 4,800 buyers attended the annual Gallic conference centered around the television and entertainment industry, where current trends and technologies were a focal point.

Among the insights? Dramatic TV is highly-sought after.

“The demand for premium drama was reflected by the packed World Premiere TV Screenings and the major series that were brought to Mipcom,” Laurine Garaude, Reed Midem’s TV Division Director, told Variety.

The new “X-Files” was revealed at the event, and the audience went wild.
“Today the market can absorb the volume of drama being produced because there is a such a wide range of platforms – streaming services, pay TV channels, OTT and DTT channels  — that have big acquisition needs and have created a lucrative niche market for local series, said Pascal Breton, the boss of Paris-based Federation Entertainment.

Additionally, some believe that the screen no longer matters. The only thing that counts is strong content.

“It’s irrelevant talking about first versus second screens,” said Ali May, a presenter at Mayhart. “It’s just a matter of consuming content wherever and however you want. It’s fascinating for us, producing content, to talk to people like Spotify and see what we can bring to the table. How can we collaborate and create amazing next-generation content that chimes with audiences that don’t have a commitment to any type of consumption?”

Adam Crozier, CEO of ITV, had similar thoughts.

“As long as TV companies invest heavily in great, new original content, they will be successful. The way people consume that may change over time, but that desire for great content will never go away,” said Crozier.

For video of the various discussions and panels at Mipcom 2015, see below. If you’re interested in our coverage of 2014’s event, click here.

Author: Brian Cameron
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