Last week, approximately 13,000 attendees traveled to Cannes to hear from industry experts, media leaders, buyers, Hollywood contributors and others. Citing the Golden Age of Television, MIPCOM speakers discussed new developments and overcoming difficult challenges over a series of panels and conferences.
Among the important topics: the exploration of the future of television, and acquiring Millennial audiences.
Ynon Kreiz, the CEO of Maker Studios, averred that “This is a demographic that is really valuable and really hard to reach,” and described short-form video as a great way to engage the younger generation.
Tricks to scoring Millennials: it's about content. Make what they want to watch, distribute + monetise sustainably #MIPCOM @MakerStudios
— MIP Markets (@mip) October 13, 2014
Twitter was also often mentioned. Their entire keynote can be viewed here.
Soon Twitter will launch Twitter TV Ratings. Turns out Twitter drives live ratings: 29% of eps in US, per Nielsen #TVxTwitter #MIPCOM
— MIP Markets (@mip) October 13, 2014
"Twitter was not invented as a second-streen app. Yet every night people open it up to look for you” @fredgraver #TVxTwitter #MIPCOM
— MIP Markets (@mip) October 13, 2014
“Twitter is the heartbeat of the audience”. Read the full liveblog on @twittertv http://t.co/futPKXURvF #TVxTwitter #MIPCOM
— Angela Natividad (@luckthelady) October 13, 2014
"You get twice the emotional connection (to TV) with Twitter": @fredgraver at #MIPCOM today. Full #TVxTwitter report: http://t.co/BcaqoM6z6u
— MIP Markets (@mip) October 13, 2014
Former “American Idol” and “The X Factor” judge Simon Cowell
proved to be a popular speaker, and attracted a lot of attention. He was selected as the Personality of the Year.
Good piece of TV production advice from @SimonCowell: "You can't treat the audience like they are idiots." #MIPCOM pic.twitter.com/BpiJ6T2jre
— Bakel Walden (@BakelWalden) October 13, 2014
The conversation also
turned towards cable and OTT, and the event was held when HBO announced
that they would be releasing a stand-alone streaming app.
MT @mip: #MIPCOM highlight: "Cable vs. OTT: getting past 'frenemies'?" w/ @StellaMed @taahir & @opera @MagineTV execs http://t.co/EZ6KUakXlh
— Red Bee Media (@RedBeeMedia) October 8, 2014
Having a drink at Majestic Hotel when cable free HBO Go service is announced. A TV exec says: "This is going to change everything." #MIPCOM
— Stephen Battaglio (@SteveBattaglio) October 15, 2014
Directors, writers,
producers and actors weighed in on how television is changing:
FYI Television endeavors to remain at the forefront of television as the industry constantly grows and evolves. We strive to provide accurate, flexible and compatible entertainment and TV metadata for all sorts of connected devices and mobile applications.
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Author: Brian Cameron
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