The Need for Quality Sports Metadata

Sports on TV
When it comes to sports metadata, it turns out that many vendors are highly outdated, supplying clients and customers with archaic information.

Others claim to offer “world class” sports data, but is this really the case?

Reviewing the evidence tends to reveal something else entirely. Spoiler alert: it's not accuracy.

In a recent college football game description, the editorial writer for this TV metadata supplier seemed to think player Nick Chubb would be involved. However, Nick Chubb experienced a season-ending knee injury on October 10 against Tennessee.

Earlier this year, Tiger Woods and Phil Mickelson were listed as competitors during the PGA Golf Tour by this metadata business. The golfers were not at this event.

This television metadata provider seems to be unaware that Marc Trestman was fired from the Chicago Bears in 2014, and joined the Baltimore Ravens in January 2015.

In this example, a metadata company believed the Arizona Cardinals were playing the Pittsburgh Pirates instead of the Chicago Cubs during an important playoff game.

And earlier this week, Wisconsin basketball fans were distressed to discover that this entertainment metadata vendor described the Duke vs. Kentucky game as a “rematch of last year’s national championship” – a glaring error, as Duke battled Wisconsin in that championship.

An accurate listing for that same basketball game, written by experts, looks something like this:
Duke basketball game

A Frank N. Magid Associates survey from September 2015 found that 39% of cord-cutters found sports content as a reason to return to Pay-TV, while 88% of respondents use a television to view sports.

With such a high interest in sports, it is integral that teams, players, coaches and events are reflected accurately on-screen.

Author: Brian Cameron

Image via Shutterstock


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