The agenda was filled with speakers and exciting displays from many corners of the industry. Here are some select attendee reactions, presenter remarks and highlights that capture the event.
One of the major announcements was Slashtag TV, a France-based service that describes itself as the "first interactive online channel."
"Using device synchronisation, your phone will recognise the content you’re watching and provide fun little games or supplements to the content," said 360 director Martin Laugery.
"Why not create content that allows you to go through your multiple devices without leaving the content?” Laugery, Slashtag #MIPTV #MDF
— MIP Markets (@mip) April 14, 2015
Millennials spend almost 2 hours a day on social media. @MakerStudios at #MIPTV pic.twitter.com/d318mLDLhG
— Alexandre Boyer (@Alex_Boyer) April 14, 2015
Broke record for funding on indiegogo with this #miptv "everyone is heading online. Younger audiences are leaving TV" pic.twitter.com/bp3zP1uQrq
— kate bulkley (@katecomments) April 15, 2015
.@danielravner "TV is going back to being a TV industry. The search for the next big thing has quieted” #MIPTV
— MIP Markets (@mip) April 16, 2015
Ze Frank, president of Buzzfeed Motion Pictures, and film producer Michael Shamberg discussed how they're going to be conducting experiments with video content.
“We have a lot of flexibility in testing out the future of
distribution itself. Everything is on the table from the idea of free to the
idea of windowed exclusive to giving it to the box office and letting them keep
100% of receipts, and treating it as marketing,” said Frank.
MIPTV was also generous enough to record many other seminars over the past three days. You can locate them
MIPTV was also generous enough to record many other seminars over the past three days. You can locate them
Author: Brian Cameron
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