Over 100,000 people attended the “world's largest electronic media show,” as did approximately 1,700 businesses.
The future of television, TV Everywhere and over-the-top
(OTT) streaming were major topics of discussion.
“Consumers will continue to explore different platforms for sources of information – many of which come and go like so many endangered species – but broadcasting will always be there, when all else fails,” NAB President Gordon Smith said in his State of the Industry address.
“In an increasingly fragmented marketplace, [next generation technology] promises to provide flexibility, IP inter-operability and new revenue streams; opportunities to innovate to better serve our communities; and the ability to compete in a mobile world,” he continued, adding “this is a crucial time for those in the industry to work together to ensure that broadcast TV's one-to-many architecture successfully extends to emerging platforms.”
“Consumers will continue to explore different platforms for sources of information – many of which come and go like so many endangered species – but broadcasting will always be there, when all else fails,” NAB President Gordon Smith said in his State of the Industry address.
“In an increasingly fragmented marketplace, [next generation technology] promises to provide flexibility, IP inter-operability and new revenue streams; opportunities to innovate to better serve our communities; and the ability to compete in a mobile world,” he continued, adding “this is a crucial time for those in the industry to work together to ensure that broadcast TV's one-to-many architecture successfully extends to emerging platforms.”
Former studio chief Peter Gruber also lauded current
technological advancements, describing
virtual reality as something that will “drive the most important single
imperative: audience immersion and engagement with the medium.”
Here are some other key remarks and presentations from other speakers and exhibitors at the event.
Here are some other key remarks and presentations from other speakers and exhibitors at the event.
Alison Moore (N249): "One simple message - Watch TV Without TV"
— NAB Show (@NABShow) April 14, 2015
OTT Panel: Andrew (Roku): "There needs to be some consolidation on TV, it's a challenge to reach scale since there are so many platforms"
— NAB Show (@NABShow) April 14, 2015
OTT Panel: "Serendipity. We want people to experience that same feeling on TV to online. You might not have watched something but you did."
— NAB Show (@NABShow) April 14, 2015
If u ever doubted how critical #TVEverywhere is to the pay tv industry see this data from HubResearch @ctam @NABShow pic.twitter.com/q55sACrWv5
— VideoNuze (@VideoNuze) April 15, 2015
"By 2020, we will be watching as much content on-demand as linear." - #Ericsson expert on the future of TV. #NABShow pic.twitter.com/JnHTh8ku5K
— Ericsson TV (@EricssonTV) April 15, 2015
In this NAB preview
video, Ericsson also cited the importance of today’s “Internet-era of TV”:
Author: Brian Cameron
Follow @FYITV
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