A Review of OTT in Q4 2015

For each quarter of the year, we've examined the growth and advancement of over-the-top (OTT).

Please click these links for Q1, Q2 and Q3.

In Q4, the surge towards OTT only intensified. Here’s a look at some of the major occurrences over the past few months.


*Entertainment distributor Lionsgate signed a deal with iQiya, the largest streaming platform in China, which has more than 500 million users.

“[iQiya] will provide a quality showcase for our slate of high-profile event movies, and our agreement underscores our commitment to innovation and leadership in delivering premium content to online audiences around the world,” said Lionsgate Executive VP of International Sales Wendy Reeds.

*NBCUniversal revealed that it would be launching a comedy SVOD service called Seeso in January 2016. Seeso will feature shows like “The Kids in the Hall,” “Monty Python’s Flying Circus” and original series too.

"Big streaming services have created a paradox of choice — they're great if you know exactly what to watch, but if you aren't in the middle of a binge, the search can be near endless," said Evan Shapiro, Executive VP of Digital Enterprises at NBCU. "By focusing on a specific yet large niche, and providing a curated experience, we can help viewers find good stuff they might not or cannot find. Seeso is your neighborhood comedy eatery, with daily specials from a chef you trust."

*YouTube announced a new ad-free subscription service, YouTube Red. For $9.99/month, users will have access to original programming and offline content.


*The PlayStation Vue service added 18 new channels, including selections from ESPN and Disney.

*Cox Communications unveiled a Millennial-focused streaming service, “Flare MeTV,” which will be available to all U.S. iPad users, except Texas residents.

*Time Warner Cable began a streaming service trial in New York City and New Jersey. The TWC TV plan features broadcast channels for $10/month, or 70 channels for $50/month.

*ABC is developing original content for streaming only, while CBS streaming has arrived in China.

*Disney launched a UK OTT service, DisneyLife. For £9.99/month, users are provided with many Disney films and around 2,000 TV episodes.

“This is the future, in many respects,” Disney CEO Bob Iger told the Financial Times. “We're seeing more and more opportunities to reach consumers directly and not through middlemen, and we're seeing consumers wanting product in different ways.”

“There's so much more texture to [the app experience], and it takes advantage of what technology is enabling these days — whereas a linear channel doesn't,” Iger continued. “There's nothing wrong with linear television, but that’s one of the reasons why the app experience is going to grow.”


*Discovery Communications debuted it’s “Discovery GO” TV everywhere app.

“The launch of Discovery GO represents an important first step in providing viewers with access to our award-winning content anytime, anywhere on practically any device,” said Paul Guyardo, chief commercial officer for Discovery. “This aggregated TV everywhere streaming service and strong user experience is made possible by Discovery’s 30-year commitment to content ownership and our global learnings in the space, and also serves as an important promotional platform to complement and support our TV brands. We look forward to giving pay-TV customers more of what they want in Discovery GO.”

*Amazon added the ability for Amazon Prime subscribers to purchase Showtime, Starz, and other streaming services via its own platform.

*A new study from FX found that streaming services carried 44 scripted series this year, compared to 27 in 2014.

Author: Brian Cameron

Image via Shutterstock

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