FYI TELEVISION AND AXWAVE ENTER METADATA AGREEMENT FOR TV
PANELIST DEVICE TECHNOLOGY
GRAND PRAIRIE, TEXAS (October 2, 2015) FYI Television, Inc. (FYI), the premier entertainment metadata and rich media content supplier, and Axwave, the leading mobile app content recognition experts, are ecstatic to announce a long-term agreement for the utilization of FYI’s textual data in Axwave’s television panelist and mobile device technology.
FYI is providing Axwave with up-to-date TV program airing schedules data, which as of today will be used to assist clients with audience measurement for 30-day DVR and Over-the-Top (OTT)/Video On-Demand (VOD) content, which includes offerings from Netflix and Amazon Prime as well as other various sources streaming from this tool.
"Axwave is pleased to start this relationship with FYI, who
we consider the best TV metadata provider in the market,” says Damian Scavo,
Chief Executive Officer of Axwave. “We chose FYI because the management team
was extremely proactive, the price was the best value in the market for its
flexibility and accuracy, the technical integration was very simple and many of
our customers were already long-time customers of FYI.”
“FYI’s high-level metadata is globally recognized for its
profound depth, timeliness and accuracy,” says Christopher S. Stark, Sr., President
and CEO of FYI Television. “We are enthused to be a furnishing partner with Axwave
and their technology platform, a truly professional operation, with this
integral information, and intend on continuing to deliver above and beyond
Axwave’s expectations as our partnership continues to evolve.”
Axwave plans to integrate FYI
metadata into their international products, introducing the superior data in Spain
and the United Kingdom, as well as other major countries throughout Europe.
About FYI
Television:
FYI Television, Inc. (FYI), the
TV metadata and entertainment image content expert, accumulates and distributes
TV entertainment content and linear scheduling data from more than 12,000 TV
networks daily, aggregating the information into customized formats for various
television, mobile, Internet and print clients. Through the vast array of
applications our data is filtered into, hundreds of millions of consumers
engage with FYI’s content daily. Clients in both domestic and international
markets including Axwave, SiliconDust, AT&T, Microsoft, Ericsson, NBC
Universal, Disney, SONY, Discovery, Gannett Newspapers, McClatchy, Star Media,
Ygnition, BIM, Frontier Communications, Boxfish, GMR, Syncbak, Cannella,
comScore, Rentrak, Digital First, Ole, National Geographic, WideOrbit, MdotM
and ARRIS turn to FYI for its top-notch tailored TV metadata, data management,
image content, media measurement and analytics. Learn
more about our products and services at www.fyitelevision.com and follow our blog at
blog.fyitelevision.com.
About Axwave:
Axwave, the Palo Alto, CA-based company developed the most efficient Audio Recognition Technology for TV and Radio Panelist Device, able to recognize live TV, TV ads, DVR, On-Demand Video (including Netflix), music and other audio files. This real-time data on users’ live and past media consumption habits allows Audience Measurement Companies and marketers to provide better user experiences as well as understand who has viewed TV content. Please visit http://www.axwave.com/ for additional information.
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MEDIA CONTACT:
Lauren Jackson, Marketing Manager
t. 806.939.5777
ljackson@fyitelevision.com
Fernanda Lago, International Business Development
f.lago@axwave.com
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