Going OTT with the Oscars


The Oscars
On February 22, the 87th Academy Awards will commence at 8:30 pm EST on ABC, with host Neil Patrick Harris emceeing the evening.

ABC is also offering “The Oscars” via streaming through its official website, abc.com, as well as the WATCH ABC app, available on iOS and Android.

According to the event’s website, one who wishes to utilize the digital stream must already have an account with a television provider, and live in one of the following major markets: Chicago, Fresno, Houston, Los Angeles, New York City, Philadelphia, Raleigh-Durham and San Francisco.

In addition to the Oscars stream, “Jimmy Kimmel Live: After the Oscars” will be available for over-the-top (OTT) viewers immediately afterward.

Red carpet moments will air prior to the main broadcast, starting at 7 p.m. EST. The WATCH ABC app will also feature backstage cameras.

What isn’t immediately clear is how commercials will be involved with the streaming. While ABC sold out television advertisements, it’s unknown if they also sold digital packages, like FOX and NBC did with the Super Bowl. It remains to be seen if the stream will feature the same commercials as the live broadcast, totally different commercials, or none at all. A 30-second TV spot cost approximately $2 million this year.

UK residents who want to watch the ceremony as it unfolds live (1:30 a.m. local time) should access the Sky Movie Oscars channel, which will be showing the program.

If a UK viewer does not have Sky TV, the only other legal option is the Now TV streaming service. With the contract-free Sky Movies Month Pass, one can watch the Oscars and pre-show red carpet in this OTT format.

In previous years, the Academy and ABC maintained an official Oscars app that allowed second-screeners to view trailers for the nominated films, check out special photos and even create their own ballot, however this project has seemingly been abandoned, perhaps in an effort to promote ABC’s own network app.

Films up for Best Picture include "Birdman," "Boyhood," "American Sniper" and "Selma"; Best Actor nominees include Michael Keaton, Bradley Cooper, Steve Carrell and Benedict Cumberbatch; and Best Actress candidates include Reese Witherspoon, Felicity Jones, Julianne Moore and Rosamund Pike.

The full list of the nominees can be found here.

Author: Brian Cameron

DEMO OUR DATA- Get a complementary data feed

Post a Comment