NYC Television Week via the Twittersphere

It’s the second annual Television Week in New York City, and over the past two days, broadcast, cable, satellite and OTT companies and leading executives have been gathering at the Affinia Manhattan hotel for a number of panels on different aspects of the TV industry, as well as various seminars.

These conferences included Advanced Advertising, the Business of Multiplatform TV, the Next TV Summit and the Content Show.

Here’s an overview of various revelations and discoveries, as tweeted out during the event.

Wow.... "25% of millennials are unreachable through traditional TV." #NYCTVWK .@SonyPictures
— brian stempeck (@BrianStempeck) November 12, 2014

.@robdalven: it's about bringing data onboard to understand audiences better. Not about #RTB when talking TV #NYCTVWK pic.twitter.com/jxXZOVSuBv
— Videology (@VideologyGroup) November 12, 2014

Treat all video as TV whatever platform - has it been watched by a target?Content + data = higher value #NBCU #AaronRadin #NextTV #NYCTVWk
— SailorJones (@sailorjones) November 12, 2014

@Crackle GM Eric Berger says broadcasters need to become tech companies to stay ahead and relevant #NextTV
— JT White (@Furious_JT) November 12, 2014

Live streaming growing. 61% of streaming in the living room is #coviewing on TV #EricBerger #NextTV #NYCTVWK #NYWIFT pic.twitter.com/C7GWdlcAmm
— Maura Kelly (@MauraKellyMedia) November 12, 2014

#NYCTVWK Eric Berger EVP Digital @Crackle @SonyPictures TV - companies will trade in DATA currency, D2C audience mgmt pic.twitter.com/5wqGTEFBhU
— Maura Kelly (@MauraKellyMedia) November 12, 2014

Gerrit: TV data is authenticated. Much more accurate than digital cookie data. #NYCTVWk
— Visible World (@Visible_World) November 13, 2014

@JohnMusz 's msg to trad network sellers: "You're not going to get our dollars if you're not going to play in the new world." #NYCTVWK
— Dade Hayes (@dadehayes) November 13, 2014

Author: Brian Cameron