Hate Mail: Correspondence About Our Competition Part II

Join us now as we continue to explore our industry and our competition through the eyes of the beholders.

Customers, clients, TV stations, and programmers in their very own unprompted words.

And, again, we’ll begin with an example involving the guy at the top. CEO, Founder, and President Christopher Stark, Sr.

FIRST THE BAD NEWS, THEN THE BAD NEWS.

Getting into the nitty gritty of a program listing error on the part of a competitor is just par for the course with FYI’s CEO. And, after the information has been delivered, Mr. Stark will also point out the new realities after the provider switch. (See last note in email exchange.)

 The head of FYI responds himself.

Naturally, the cable network was thrilled that someone was looking into the problem.

 The awful truth is then explained.

DANCING WITH THE DUMB DATA:

One of the very most popular shows on TV is Dancing With The Stars. For example, on November 11^th around 12.5 million people watched the program. Reality shows are popular and deserve special treatment.

We’ll make this very simple.

Here’s our competitor’s version of a listing for this extremely watched program.

And here’s ours.

Which one tells you more of what you need to know to make the best viewing decision? That’s what today’s viewer/recorder/tweeter/blogger/chatter/imdb-er wants to know.

So that’s the commitment to data we have at FYI. And that’s the commitment we want to demonstrate to our clients—AND their customers.

Because how your data partner treats the content is the difference between data and data that truly engages on every level from description to search terms.

WE’RE NOT THE ONLY ONES WITH A REPUTATION.

Broadcasters and programmers consider TV shows like many consider their children.

They’ve nurtured them for maximum benefit—so naturally they want to make sure as many people as possible know about them.

So, when a concerned programmer from a national cable network has a problem, we spring into action to first identify the issue, then to explain the issue, and of course to SOLVE their problem if at all possible. Even if they’re not a direct FYI client.

Even when it isn’t an FYI problem. Which brings about some interesting discourse. Enjoy.

BEEN THERE, DONE THAT BUT HAPPY TO CONFIRM.

 

YOUR VIEWERS HAVE QUESTIONS, WE HAVE YOUR ANSWERS.

When viewers have questions, FYI provides answers.

Not only was FYI able to satisfy the request for information, the station also received input as to why their holiday programming guide may have changed at the local level without an update.

As you can see, we see it all. And, we’re happy to help people in their quest to get the most accurate listings possible, even when it’s not strictly our issue.

Because in the television programming business, issues spring up at a moment’s notice. Rolling with the changes, adapting on the fly with forethought response, and solving problems before they begin just go with the territory. What matters most is how you respond to the issues.

Rest assured that FYI is committed to the highest-quality data and rich media content for the entertainment information industry. We’ll keep you posted on the updates—not just in our own words—but in the words we get from the keyboards of customers everywhere.