“The Charleston Post and Courier has seen an 19.5% increase in subscribers, and we expect nearly $50,000 in additional annual circulation revenue in just the first three weeks since the transition,” according to Steve Wagenlander, The Charleston Post and Courier’s Director of Audience Development.
FYI was part of the transition team assembled by Wagenlander that included the newspaper’s circulation, advertising, editorial, production, and marketing staff.
“This project was a true collaboration. And, it followed a path that was really the perfect utilization of our new product development process—consultation, development, new product launch, and customer service support,” said John T. Dodds, Vice President of Newspaper Sales for FYI Television.
“We were able to bring our high level of product and launch expertise to the table to inform The Post and Courier’s process. Every time we can add additional resources to complement our client’s endeavors—reducing the impact on their staff’s time and costs—it’s a win-win for all involved,” added Dodds.
Along the way, FYI participated in on-site meetings, conference calls, prototyping of the improved guide, reader survey development support, and marketing materials development support, all in addition to the “core” new product development support.
As a result of the team’s effort, The Post and Courier’s guide grew from 24 to 40 pages, and from 65 to 110 channels—plus added features and a fresh new design—so the the opt-in cost of the guide was able to double as well.
“FYI Television was a crucial part of our transition team—and the success of our new TV Week+ product. Their support during the transition kept us informed, their product development skills are unmatched, and the results speak for themselves,” said Wagenlander.
About FYI Television:
FYI Television, Inc. (FYI), the TV metadata and entertainment image content expert, accumulates and distributes TV entertainment content and linear scheduling data from over 12,000+ TV networks daily, aggregating the information into customized formats for various television, mobile, internet and print clients. Through the vast array of applications our data is filtered into, hundreds of millions of consumers engage with FYI’s content daily.
FYI is at the top of its game, maintaining the highest standards of accuracy, flexibility, scalability and consistency for all clients, and furthermore, setting the overall pace in the fast-evolving world of entertainment programming.
Clients in both domestic and international markets including AT&T, Verizon, Microsoft, NBC Universal, Disney, SONY, Discovery, Gannett Newspapers, Scripps, Triveni Digital, Star Media, Ygnition, Titan TV, bim, frontier, Cannella, comScore, NBC Universal, Rentrak, Media General, Ole, National Geographic, Motorola Mobility turn to FYI for its top-notch tailored TV metadata, data management, image content, media measurement and analytics.
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Media Contact:
Lauren Gustafson, Marketing Manager
817-459-1600
lgustafson@fyitelevision.com
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