At Kings Place in London, England, the 10th
annual DTG Summit took place on
May 12. The Digital TV Group describes itself as a “non-profit UK collaboration
centre for innovation in digital media technology.”
This year’s theme was “Re-engineering for tomorrow's TV consumer: turning a fragmented market into a global opportunity,” which included an analysis on the television industry.
During the opening keynote speech, DTG Chief Executive Officer Richard Lindsay-Davies urged attendees to explore methods that could unite disorganized aspects of TV.
“We have to find a way to blend the democracy of TV today into the world of tomorrow. We start today,” Lindsay-Davies said, adding that “critical mass is vital to future of TV market.”
In remarks previewing the event a few days prior, Lindsay-Davies recognized that on the same day, UK Culture Secretary John Whittingdale would be releasing a white paper on the status of the BBC, making the occasion quite “timely.”
This year’s theme was “Re-engineering for tomorrow's TV consumer: turning a fragmented market into a global opportunity,” which included an analysis on the television industry.
During the opening keynote speech, DTG Chief Executive Officer Richard Lindsay-Davies urged attendees to explore methods that could unite disorganized aspects of TV.
“We have to find a way to blend the democracy of TV today into the world of tomorrow. We start today,” Lindsay-Davies said, adding that “critical mass is vital to future of TV market.”
In remarks previewing the event a few days prior, Lindsay-Davies recognized that on the same day, UK Culture Secretary John Whittingdale would be releasing a white paper on the status of the BBC, making the occasion quite “timely.”
Indeed, Whittingdale published the 136-page document,
which observed “audience habits and attitudes are changing and there has never
been so much choice for audiences, both in terms of content and access.”
At a panel titled “What Happens Next? Scenarios for the future of the UK TV market” Senior Program Manager for Android TV Sascha Prueter emphasized that linear TV still rules the homes of consumers.
At a panel titled “What Happens Next? Scenarios for the future of the UK TV market” Senior Program Manager for Android TV Sascha Prueter emphasized that linear TV still rules the homes of consumers.
Google head of Android TV Sascha Prueter: We believe traditional TV in a living room is still king, and all data shows that. #DTGSummit— Broadcast TECH (@Broadcast_TECH) May 12, 2016
This was seconded by Keith Underwood, Director of Strategy
for Channel 4.
C4's Keith Underwood says despite new platforms, from 2005 to 2015 trad TV viewing declined by only three mins per day #DTGSummit2016— Broadcast TECH (@Broadcast_TECH) May 12, 2016
Watching linear TV is a very easy engagement system compared to wading thro' apps #DTGSummit pic.twitter.com/PoqpVnEqsn— Paul N Robinson (@PaulRobinsonPR) May 12, 2016
While many viewers currently use OTT services, the findings
at the DTG Summit suggest that the standard television is what a majority of
audiences are still drawn towards. However, the rise of OTT certainly can't be ignored - at the Digital Content NewFronts, many companies felt the opposite was true.
Author: Brian Cameron
Follow @FYITV
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