Immersive TV isn't just the picture it's also making content available for binge viewing: @M5Sime @EricssonTV #ctvs16— Graham Lovelace (@glovelace) March 16, 2016
ITV executive Simon Daglish suggested panel attendees look
at the bigger picture when it comes to the relevance of TV.
“Whenever new technologies come onto the market, they seem
to always be predicted to kill the old technologies. It’s just rubbish. Cinema
killed radio, TV killed cinema – it doesn’t happen. What happens is the whole landscape changes,” said
Daglish.
“TV viewership in the UK last year had a 1% decline. Over the last five years it’s had a 5% increase. That is not something that’s dying. I guess also that if you were to invent the perfect medium for the digital age, it would look a lot like tele,” he added.
Daglish also emphasized having multiple income sources, or a “mixed ecology.”
Millenials watch YouTube because that is where the content they want to watch is... Decision about device is about where they are #ctvs16— Ian Nock (@iannock) March 17, 2016
Thomas Helbo, CTO at Stofa, explored the size of channel
packages. The Denmark pay-TV operator is currently developing an a la carte product.
“We need to stand out from the crowd,” Helbo said. “We have been offering skinny bundles for years but we carried out a consumer survey and there were two very clear statements: we pay too much and we pay for channels we do not want. People did not want to pay for the channels they do not watch.”
“We need to stand out from the crowd,” Helbo said. “We have been offering skinny bundles for years but we carried out a consumer survey and there were two very clear statements: we pay too much and we pay for channels we do not want. People did not want to pay for the channels they do not watch.”
And Guy Bisson, research director at Ampere Analysis, looked
into the popularity of OTT content delivery.
“You have to get pretty big before [OTT] becomes cost ineffective,” Bisson stated.
“You have to get pretty big before [OTT] becomes cost ineffective,” Bisson stated.
Overall, those who went seemed to have an enjoyable time.
Author: Brian CameronExcellent conference @VideonetNews #ctvs16 Well done everyone! We are looking forward to The Future of TV Advertising already! #ftv16— SpotX (@SpotX) March 17, 2016
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