At the beginning of the year, we observed “The State of TV Data Correctness Is Not Strong” – seemingly, many TV metadata
providers simply can’t get it right when it comes to political programming.
The errors continued over the summer, when the debates for the 2016 election cycle were just starting.
Alas, the autumn has not fared much better.
The errors continued over the summer, when the debates for the 2016 election cycle were just starting.
Alas, the autumn has not fared much better.
During this year’s Louisiana Gubernatorial Debate, which
aired on September 2, one metadata vendor’s data suggested it was recorded several
years prior, on October 12, 2011.
@JimEngsterShow my local Guide says you are moderating tonight's Gubernatorial debate, and that its October 2011 LOL pic.twitter.com/y7zUC3SMeG
— Heath Walker (@HeathNOLA) September 2, 2015
A similar issue happened in regards to the Toledo, Ohio, Mayoral Debate
in October, where a metadata company provided incorrect information. D. Michael
Collins won the previous municipal election, however he passed away in February
2015. He was succeeded by Paula Hicks-Hudson, who took on several other candidates.
It is clear this particular business does not care about accuracy, as it submits the year as 2013.
And in this instance, a metadata supplier’s program description suggested that 2016 Republican contender Jeb Bush was one of the “2016 Democratic presidential candidates.”
It is clear this particular business does not care about accuracy, as it submits the year as 2013.
Might need to change the debate description on the guide... pic.twitter.com/UK19HcCgWD
— Tyler Clark (@tylerGclark) October 28, 2015
And in this instance, a metadata supplier’s program description suggested that 2016 Republican contender Jeb Bush was one of the “2016 Democratic presidential candidates.”
I don't think that's right, Comcast info screen... pic.twitter.com/chiHLuJiXa
— Adrienne Shaw (@adrishaw) August 16, 2015
The most recent error occurred last week.
On December 15, CNN hosted a Republican presidential debate.
Forty-eight hours prior to the debate, the network announced which candidates would be participating, based on various polls
and surveys.
The very first sentence of the announcement reads “Nine
candidates will appear…”, followed by a list of the competitors.
One can’t help but wonder then, why this metadata vendor misinformed viewers and voters, stating that there would be 10 people involved. They had two entire days to verify the event’s content, but totally failed to do so.
One can’t help but wonder then, why this metadata vendor misinformed viewers and voters, stating that there would be 10 people involved. They had two entire days to verify the event’s content, but totally failed to do so.
This is what a correct listing for last week’s debate looks like:
As we enter the year of a new U.S. national election, it
becomes increasingly clear that accurate information regarding candidates is
key. Don’t let your viewers be misguided.
Also, if you work for a political campaign, and you’ve spotted on-screen oversights, let us know!
Also, if you work for a political campaign, and you’ve spotted on-screen oversights, let us know!
Author: Brian Cameron
Image via Shutterstock
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