Industry Chiefs Scrutinize TV in New York & LA

Next TV Summit & TV of Tomorrow Show
Last week, executives gathered on the east and west coasts of the U.S. to participate in two intense conferences that invoked the future of television.

The Next TV Summit occurred at the Julia Morgan Ballroom in San Francisco on December 1st, while the TV of Tomorrow Show took place at the SVA Theater in New York City on December 3rd.

Next TV Summit

In California, attendees were exposed to numerous panels and speakers on a variety of different topics.

Of note, a la carte TV was addressed.

“If you were to think of what it would mean to create total true ala carte offering, and you take the things you really want, all of a sudden you end up with something that is $30 [per month],” said Sling TV senior vice president and chief product officer Ben Weinberger, who suggested that a price in that range is not very competitive.

Another panel mentioned metadata as an integral element for OTT providers.

“You have to know the right data elements to chase after,” asserted Pure Flix Digital CEO Greg Gudorf.

Matthew Moroz, head of TV partnerships at Twitter, closed the event with a speech that emphasized the power of the social media platform when it comes to television.

“Twitter supercharges that [TV] content…and adds a layer of conversation around TV content,” said  Moroz. “We’re living in a golden age of television. People want TV and want to have a conversation.”

TV of Tomorrow Show

Over in the Empire State, industry thought leaders examined the future of entertainment, including representatives from Adobe, Nielsen, Disney/ABC and Turner Broadcasting.

Here’s an overview of their remarks.

Author: Brian Cameron

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