The Next TV Summit
occurred at the Julia Morgan Ballroom in San Francisco on December 1st, while the
TV of Tomorrow Show took place at
the SVA Theater in New York City on December 3rd.
In California, attendees were exposed to numerous panels and speakers on a variety of different topics.
Over in the Empire State, industry thought leaders examined the future of entertainment, including representatives from Adobe, Nielsen, Disney/ABC and Turner Broadcasting.
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Next TV Summit
In California, attendees were exposed to numerous panels and speakers on a variety of different topics.
Of note, a la carte TV was addressed.
“If you were to think of what it would mean to create total true ala carte offering, and you take the things you really want, all of a sudden you end up with something that is $30 [per month],” said Sling TV senior vice president and chief product officer Ben Weinberger, who suggested that a price in that range is not very competitive.
Another panel mentioned metadata as an integral element for OTT providers.
“You have to know the right data elements to chase after,” asserted Pure Flix Digital CEO Greg Gudorf.
Matthew Moroz, head of TV partnerships at Twitter, closed the event with a speech that emphasized the power of the social media platform when it comes to television.
“If you were to think of what it would mean to create total true ala carte offering, and you take the things you really want, all of a sudden you end up with something that is $30 [per month],” said Sling TV senior vice president and chief product officer Ben Weinberger, who suggested that a price in that range is not very competitive.
Another panel mentioned metadata as an integral element for OTT providers.
“You have to know the right data elements to chase after,” asserted Pure Flix Digital CEO Greg Gudorf.
Matthew Moroz, head of TV partnerships at Twitter, closed the event with a speech that emphasized the power of the social media platform when it comes to television.
“Twitter supercharges that [TV] content…and adds a layer of
conversation around TV content,” said Moroz. “We’re living in a golden age of television. People want TV and want to have a conversation.”
Strong takeaway from Laura Martin keynote chat with @cablecowboy1 at #NextTVSummit : TV innovation has to be entrepreneurial, not corporate.
— Dade Hayes (@dadehayes) December 1, 2015
"As soon as you lose integrity of content you lose viewership as well,"internet personality @JeromeASF #NextTvSummit #content #tech #media
— Next TV Summit (@NextTVSummit) December 1, 2015
TV of Tomorrow Show
Over in the Empire State, industry thought leaders examined the future of entertainment, including representatives from Adobe, Nielsen, Disney/ABC and Turner Broadcasting.
Here’s an overview of their remarks.
Author: Brian Cameron
Data, good people, experimentation, and authenticity are keys to the 2nd wave of #socialTV #tvotnyc.
— Dave Perry (@dmperry) December 3, 2015
"It's not that they don't watch TV, it's that they don't watch linear TV" #Millennials #TVOTNYC
— TruthCo. (@teamtruthco) December 3, 2015
@ShaanVP @blab: "The future is to talk about niche. Things that there's not a channel for when you turn on TV." #TVOTNYC
— TV of Tomorrow (@TVOTshow) December 3, 2015
It's not about "getting it for free". It's about easily accessing whatever content they desire. - @kmgrace #TVOTNYC pic.twitter.com/I32gNZEg1m
— TV of Tomorrow (@TVOTshow) December 3, 2015
Author: Brian Cameron
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