According to the conference’s official description, “Networks, advertisers, showrunners, production companies, over-the-top channels and services will explore what it means to develop, market, monetize and distribute successful programming for today’s audiences and beyond.”
From 8 a.m. until shortly after 5:30 p.m., noted executives and famed personalities offered talks on a variety of topics shaping the TV landscape.
Here’s what went down for most of the day.
The program began with Marc Juris, President and General
Manager for the WEtv network.
“Great stories make great shows, and great shows build great brands,” he explained.
"If you make great content, people eventually find it and you have to never lose that focus." Juris tells @Variety_Cynthia. #TVSummit
— Variety (@Variety) August 6, 2014
WeTV president Marc Juris: Technology has not changed the art of storytelling. Great stories will always come from the heart. #TVSummit.
— Debra Birnbaum (@debrabirnbaum) August 6, 2014
Conan O’Brien, host of TBS’ “Conan,” was also a huge draw.
He discussed how social media, and Twitter specifically, changed his life after
the Team Coco movement arose in his support years ago.
“I now live in a world where some of my most ardent fans don’t own televisions,” he told the crowd. “At first I was upset by that, and then I realized I had this freedom to reach them in new ways.”
“I now live in a world where some of my most ardent fans don’t own televisions,” he told the crowd. “At first I was upset by that, and then I realized I had this freedom to reach them in new ways.”
"Anyone who says that they know what television will look like in 5 years is lying" - @ConanOBrien #TVsummit
— Jenni Hogan (@jennihogan) August 6, 2014
@ConanOBrien "be able to adjust your dreams" #tvsummit #teamcoco pic.twitter.com/gW4fkP2gJ3
— Raj Patel (@neeshy) August 6, 2014
"Walt Disney never saw an innovation he was afraid of. He went with it." -@ConanOBrien #tvsummit
— Omnigon (@omnigon) August 6, 2014
During the mid-morning, “Variety” Editor-in-Chief Cynthia
Littleton moderated a panel titled “The Future of the TV Business,” a
discussion on methods for success with several TV production leaders.
From Sarah Levy, Chief Operating Officer, Nickelodeon/MTVN Family and Kids Group
From Sarah Levy, Chief Operating Officer, Nickelodeon/MTVN Family and Kids Group
Sarah Levy says kids will start with the TV before turning to another device. Viewing overall is up. #TVSummit
— Variety (@Variety) August 6, 2014
"The way we have begun to think is really to evolve from a 24-7 linear experience to an ecosystem." @NickelodeonTV's Sarah Levy. #TVSummit
— Variety (@Variety) August 6, 2014
“Some shows are not a ratings success but a viral success. This can make you a lot of money” - Sarah Levy Nickelodeon #TVsummit
— Jenni Hogan (@jennihogan) August 6, 2014
From Roma Khanna, President, Television Group and Digital,
MGM
"The fundamental change on the business side has been the blurring of the value chain," says MGM's Roma Khanna. #TVSummit
— Variety (@Variety) August 6, 2014
Next, a forum described as “The Advancing Frontier of
Multi-Platform Pay TV,” was held, where participants discussed streaming,
on-demand and OTT video delivery.
“Netflix can make it seem like they have a lot more content than they do,” stated Shelley Wright Brindle, EVP Domestic Network Distribution for HBO. “We somewhat have our hands tied behind our back. We can’t do that.”
From David Levy, Chief Operating Officer of true[X] media
“Netflix can make it seem like they have a lot more content than they do,” stated Shelley Wright Brindle, EVP Domestic Network Distribution for HBO. “We somewhat have our hands tied behind our back. We can’t do that.”
From David Levy, Chief Operating Officer of true[X] media
"As TV leaders, we need ad units that help folks that are investing in content by watching, quality is key" David Levy TrueXMedia #TVsummit
— Jenni Hogan (@jennihogan) August 6, 2014
From Steven L. Canepa, General Manager, Global Media &
Entertainment Industry, IBM
"Through [technologies like] the cloud and analytics we can go from TV for everyone to TV for one" - @stevecanepa @IBM #TVSummit #varietytv
— GENERATOR (@generator) August 6, 2014
In the early afternoon, the TV’s Reality Rainmakers panel
took place. Executive producers and network head honchos talked about
maintaining the genre, as well as concepts that are working in the U.S. and
internationally.
From Susanne Daniels, President of Programming, MTV Networks
"There's no genre that's ever going to be played out," says Susanne Daniels referencing @NBCTheVoice "It's about the execution." #TVSummit
— Variety (@Variety) August 6, 2014
From Tara Long, SVP US Alternative Programming, eOne TV
"Audiences are definitely getting smarter," says @eOne_TV's Tara Long. However, different networks provide new opportunities. #TVSummit
— Variety (@Variety) August 6, 2014
The panel agrees that social media integration and interaction have become increasingly important in reality programming. #TVSummit
— Variety (@Variety) August 6, 2014
The mid-afternoon timeslot was for the “It’s a Digital
Jungle Out There: How We Are Driving and Measuring Audiences” conversation.
Researchers and social media representatives covered online campaigns and
viewership.
From Jared Goldsmith, VP Marketing, Digital, NBC
Entertainment
Our #TVSummit takeaway via @jaredgoldsmith: Tailoring content to each social platform is better than re-purposing it across all platforms.
— Brand Arc (@BrandArc) August 6, 2014
From Tim Gray,
President, Gray Media
Tim Gray advises not to just use social media to encourage viewing, but to "use it to engage with [the audience]." #TVSummit
— Variety (@Variety) August 6, 2014
From Roy Price,
Director, Amazon Studios
I've said it before - I'll say it again. I'm a big fan of Amazon's pilot testing & the engagement it allows w/ content. @RoyPrice #TVSummit
— Shelli Weinstein (@shellidw) August 6, 2014
From Kent Alterman, President,
Content Development & Original Programming, Comedy Central
@ComedyCentral's Kent Alterman: "For the millennial audience, comedy is currency." #tvsummit
— JenniferTalksTV (@JenniferTalksTV) August 6, 2014
From Betsy Beers,
Executive Producer, “Scandal,” “Grey’s Anatomy,” “How To Get Away With Murder”
"You do both," @BeersBetsy says of listening to fan response and being true to personal vision. "It's great to have feedback." #TVSummit
— Variety (@Variety) August 6, 2014
Before the evening ended, two other seminars took place: one
on advertising and channel branding, and another focused on creativity in
various TV projects.
To see who else appeared, check out the Variety website.
To see who else appeared, check out the Variety website.
Author: Brian Cameron
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