Tweeting the 2014 Future of Broadcasting Conference

At the Waldorf Hilton Hotel in London, England, customer intelligence firm Market Force organized the 2014 Future of Broadcasting conference, which occurred this week from June 23-24^th.

Senior executives from throughout the broadcasting industry discussed evolving business models and offered predictions to a rapt crowd. Here’s a recap of the action, via the Twitterverse.

From UKTV CEO Darren Childs on “Delivering innovation in digital”:

'There's a better chance of bringing youth audiences to TV programming via social media than an EPG' - UKTV's Darren Chikds #broadcasting14
— Fast-and-Wide (@FastAndWide) June 23, 2014

'Biggest challenge facing broadcast CEOs is not technology, but the culture of their business' - UKTV CEO Darren Chikds #broadcasting14
— Fast-and-Wide (@FastAndWide) June 23, 2014

"Twitter is as important as an EPG to a 16 year old" #broadcasting14
— Aki Tsuchiya (@moshmellow) June 23, 2014

From Enders Analysis CEO Claire Enders, on “Understanding audiences: assessing disengagement with linear TV”:

According to @Claireenders adults aged 45+ account for 46%, watch 60% of TV minutes & account for 70% of disposable income. #broadcasting14
— Stuart Green (@stugreen) June 23, 2014

32% time spent on iOS and android connected devices is gaming, vs 4% on YouTube - @Claireenders @MarketforceDigi #broadcasting14
— julia jordan (@juliaargy) June 23, 2014

 From Vice President Business and Operations at Google Europe, Matt Brittin, on “the YouTube story”:

All connected devices are televisions - Matt Brittin, Google @MarketforceDigi #broadcasting14
— julia jordan (@juliaargy) June 23, 2014

From Twitter UK Head of Broadcast Partnerships, Dan Biddle:

"TV has never been more alive" @DanBiddle of Twitter @MarketforceDigi #broadcasting14
— julia jordan (@juliaargy) June 24, 2014

'There are many occasions when the second screen is actually the first screen' - Twitter's Dan Biddle #broadcasting14
— Fast-and-Wide (@FastAndWide) June 24, 2014

General observations:

Appealing to Fans instead of audiences is key when engaging around broadcast #broadcasting14
— Tom Bowers (@tombowers2) June 23, 2014

40% of TV viewers spend 10-40 minutes channel surfing in three hours of watching - new EPG role for second screen emerging #broadcasting14
— Fast-and-Wide (@FastAndWide) June 24, 2014

Teenagers don't care about channels these days, they just care about the content title #broadcasting14 @marketforcedigi
— Streamhub (@streamhubuk) June 24, 2014

Author: Brian Cameron